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Instructors: Prof. Dr. oec. publ. Alexander Benlian
Event type:
Lecture
Org-unit: Dept. 01 - Law and Economics
Displayed in timetable as:
vl_ElectronicMarkets
Subject:
Crediting for:
Hours per week:
2
Language of instruction:
German
Min. | Max. participants:
- | -
Course Contents:
Foundations and principles of digital platforms and ecosystems, strategies for electronic markets and in the platform economy, essential building blocks of digital business models, different types of digital business models (e.g., Sharing Economy, Crowdfunding, Freemium), management concepts of digital transformation
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