Instructors: Dr. rer. pol. Niels Peter Thomas; Prof. Dr. rer. pol. Peter Buxmann
Event type: Lecture
Org-unit: Dept. 01 - Law and Economics
Displayed in timetable as: vl_Manag.digit.Medie
Subject:
Crediting for:
Hours per week: 2
Language of instruction: German and English
Min. | Max. participants: - | -
Course Contents: In the light of the ongoing digitalization of the entire media industry there is an ongoing change in the business models of publishers. These changes will be analyzed on the basis of management theory. Emphasis will be put on new business models for digital media services with regard to logistics, optimal pricing, innovation management, and further management concepts.
