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Instructors: Prof. Dr. Alexander Kock
Event type:
Lecture
Org-unit: Dept. 01 - Law and Economics
Displayed in timetable as:
vl_Grdl. BWL I
Subject:
Crediting for:
Hours per week:
2
Language of instruction:
German and English
Min. | Max. participants:
- | -
Course Contents:
The course covers the foundations of business administration from a management-oriented view. The Introdution refers to the most important entrepreneurial functions. The theoretical statements from the Textbook are displayed very clear in the practical examples.
Literature:
Thommen, J.-P.; Achleitner, A.-K.; Gilbert D.U.; Hachmeister, D.; Kaiser, G. (2016): Allgemeine Betriebswirtschaftslehre. Umfassende Einführung aus managementorientierter Sicht (8. Aufl.). Wiesbaden: Gabler.
Preconditions:
none
Expected Number of Participants:
500
Further Grading Information:
The ability to understand business administration as part of economic science. The Ability to identify the coherence between companies and their surrounding conditions and to formulate business objectives. The Ability to know how to describe, to evaluate and to apply basic concepts and coherences in Marketing, Financing, Human Ressources, Organization, Management, science of decision-making, production amd cost theory, production planning, materials management and logistics, cost and activity accounting, accounting and investment.
Official Course Description:
Subjects of the lecture are the theoretical basics of the following topics:
- The company and its business environment: Existence of demands as a stimulus for entrepreneurial actions. The company in relation to its stakeholder groups (customers, suppliers, shareholders, employees etc.) as well as the secondary company goals
- Marketing: Fundamentals, market research, product policy, pricing, communication policies (advertising and sales promotion), marketing strategies
- Finance: Fundamentals, financial planning, sources of financing (internal vs. external)
- Human Resources: the employee as a member of the company, adaption of work and working conditions to the needs of the employees, selected motivation theories, remuneration models, personnel development
- Organisation: Formal elements of an organisation, structural and process organisation, organisation types
- Management: Integrated leadership model, management functions (planning, delegation, control)
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