Instructors: Prof. Dr. Dr. Ruth Stock-Homburg
Event type: Lecture & Exercise
Org-unit: Dept. 01 - Law and Economics
Displayed in timetable as: vu_DIM
Subject:
Crediting for:
Hours per week: 2
Language of instruction: Englisch
Min. | Max. participants: - | -
Course Contents: Fundamentals and differences of B2B/B2C marketing; significance and fundamentals of innovation management in the era of digitization; process and design elements of customer-oriented innovation management; digital innovations, user innovations and crowd-based innovations; significance of digital idea management; co-creation and role of the customer; innovative digital business models.
