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Instructors: Prof. Dr. Dr. Ruth Stock-Homburg
Event type:
Lecture & Exercise
Org-unit: Dept. 01 - Law and Economics
Displayed in timetable as:
vu_DP&SM
Subject:
Crediting for:
Hours per week:
2
Language of instruction:
Englisch
Min. | Max. participants:
- | -
Course Contents:
Selected instruments of various phases of customer relationship management (analysis, strategic management, operations management, implementation, control) in the era of digitalization; challenge of digital marketing channels; potential of social media marketing and influencer marketing; e-commerce; sustainability and ethical responsibility in digital marketing.
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